Esther Muitha is a Kenyan entrepreneur, business leader and domestic staffing expert with more than ten years of experience in the sector. She is the Founder and CEO of Fiftess Househelp Agency, a domestic recruitment and staffing company focused on creating safer, more structured and professional connections between households and domestic workers.

Her professional journey spans several industries. Her background includes experience as a Personal Support Worker, Social Media Marketing and Web Marketing, followed by further studies in Business Administration. Before establishing herself in domestic staffing, she gained experience as an employee and worked within the hospitality industry. Her entrepreneurial journey has also included experience in business, hardware and merchandising, strengthening her understanding of customer service, business development and operations.

For more than a decade, Esther has focused on domestic staffing and recruitment, developing practical expertise in candidate recruitment and vetting, employer expectations, worker-employer compatibility, placement management and the professionalisation of domestic work.

Her work is driven by a desire to transform lives and create positive social and economic impact. She believes entrepreneurship should go beyond building profitable enterprises to creating opportunities, improving livelihoods and developing systems that solve practical problems within communities.

Through Fiftess Househelp Agency, Esther continues to advocate for greater professionalism, accountability, dignity and structure within domestic employment while building a business designed to serve both families and job seekers.